Before you write, go back and ask, who was that person that wanted to be a writer? What did they see? What did they feel? What did they want? And when you’re in that, you share that mindspace. From there, it clears everything, because that person definitely wasn’t thinking about the things that we’re thinking about now. We write for them. - Ocean Vuong
<aside> 💡 Create a complete picture of your target audience and describe them as clearly as possible. If you are unsure of your target audience, think about yourself 3-5 years ago
</aside>
DEMOGRAPHICS
Age: 24-30 Location: Worldwide Gender: Male & Female Marital status: Single Education: Occupation:
GOALS
CHARACTERISTICS
FRUSTRATIONS
<aside> 💡 Use the SMART framework to answer this question, meaning make your answer specific, measurable, achievable, realistic, and time-bound. For example: “My goal is to teach 50 full-time employees to earn $1000 with their side hustle in the next 12 months.”
</aside>
<aside> 💡 Use 2 to 3 adjectives to describe your brand tone of voice, e.g. direct, informative, sarcastic, funny, etc.
</aside>
| Pillar 1 (e.g. Writing) | Pillar 2 (e.g. Personal Development) | Pillar 3 (e.g. Work) |
|---|---|---|
| Sub topics (e.g. Freelance Writing / Creative Writing / Copywriting etc.) | Sub topics (e.g. Productivity / Spiritual Development / Life Lessons) | Sub topics (e.g. Side Hustles / Work from home / Gig Economy) |
| Ideas (e.g. Writing tips, content creation, client engagement) | Ideas (e.g. Journal prompts, mental exercises, personal stories) | Ideas (e.g. how to maintain work-life balance, effective communication tips, tips to avoid burnout) |